Neuroscience Meets Design

Clowdi began with a simple goal: to translate the science of sensory regulation into everyday calm. Our formulations draw from research in occupational therapy and neuroscience showing that tactile, olfactory, and visual input directly influence how the brain manages emotion and focus.


Studies in sensory integration (Miller et al., 2007; Schaaf & Mailloux, 2015) show that repetitive touch and sensory feedback help regulate the nervous system, promoting relaxation and clarity. Each Clowdi Co. dough is designed to harness that connection — pairing texture, color, and scent to restore balance.

The Science of Touch

Touch is one of the body’s primary tools for regulation. Research by McGlone et al. (2014) and Cascio et al. (2019) shows that rhythmic, intentional movement — like pressing or molding — engages areas of the brain responsible for focus and calm.


Clowdi Co.’s soft, cloud-like texture provides that grounding feedback, similar to rhythmic breathing. It offers gentle resistance that soothes overstimulation and helps the body settle into sensory flow.

The Role of Scent

Scent connects directly to the limbic system, the brain’s emotional core. Aromatic compounds such as lavender, citrus, and mint have been shown to reduce stress markers and improve alertness (Goel et al., 2005; Watanabe et al., 2015; Chien et al., 2021).


Each Clowdi Co. blend is crafted to align with specific mood pathways — bright citrus for uplift, mint for renewal, lavender for imagination, rose for comfort — designed to help the mind and body recalibrate naturally.

Color and Cognitive Balance

Color isn’t just visual — it’s physiological. Studies in color psychology (Valdez & Mehrabian, 1994; Elliot & Maier, 2014) reveal how hues can influence emotional tone and cognitive state.

  • Blue supports steady focus.

  • Green promotes balance and recovery.

  • Yellow and orange energize and spark creativity.

  • Red activates motivation.

  • Lavender supports calm ideation and open thought.

Every Clowdi Co. color is chosen with purpose — not just to look beautiful, but to feel restorative.

A System for Sensory Wellness

Our sensory system is interconnected — what you touch, see, and smell directly affects how you think and feel. Clowdi Co. combines this research into one simple ritual: a tool for mindful touch, emotional clarity, and sensory reset.


It’s not just play — it’s designed regulation, bridging science and stillness in every jar.

Therapists use CLOWDI to regulate kids in clinic, you can use CLOWDI to regulate them at home.